Fusion was hired to reposition the building with a new brand identity, interior lobby design, monument and wayfinding signage. The overall design began with a rebranding exercise and inspiration for the logo and decorative motifs were taken from the shape of the building. The new illuminated monument sign directs visitors and tenants to the parking lot entry and a new colorful building sign gives the building recognition and emphasizes the main entrance.
Major renovations to the exterior of the building provided spaces for outdoor seating and collaboration spaces. New custom planters define the outdoor patio. The logo icon is introduced in the custom stainless steel bollards, which adds a unique design element and softly illuminates the main entry.
The lower level façade was demolished and rebuilt to provide more area for internal seating. Large spans of frameless glass were added to brighten up the previously dim lobby. Once at the main entry, modern finishes catch the eye and comfortable seating areas serve as a way to energize the space.