Portfolio

Blinker Branding

Wellesley Gateway

The recently completed renovations to Wellesley Gateway focused on repositioning and rebranding this existing suburban office building. Fusion’s designs created new amenity spaces and the concept introduced hospitality-inspired elements throughout the design of these new spaces. The Lounge and informal meeting spaces were created utilizing varying furniture styles, decorative lighting, area rugs, custom millwork and wallcoverings to create interesting and comfortable spaces. The new Coffee Bar amenity was designed featuring graphic walls and millwork details to enhance the brand and identity of Wellesley Gateway. An existing Café was also enhanced with new lighting, flooring and furniture that created a central focus within the space while endeavoring to draw the eye to the inviting outdoor patio space.  

Custom graphics and branding were also incorporated into the Fitness Center to create a sense of energy and exhilaration.  The existing common areas received new signage and wayfinding as well - designed to enhance the brand, assist clients and visitors and maintain the vibrant identity throughout.

Blinker Branding

41 Winter Visual Identity

Attracting new tech tenants.

Blinker Branding was brought on to create an attention grabbing visual identity that would stand out amongst all other establishments residing on Winter Street. Our goal was to create a memorable and recognizable identity for the building that would highlight the building’s entrance and attract new occupants.

As 41 Winter is the home to many tech companies, Blinker kept this in mind while designing a contemporary logo. The result was a simplified design with the use of implied line and high contrast for an eye-catching brand.

Blinker Branding

The Foot + Ankle Store

Massachusetts General Hospital Department of Orthopedics chose Fusion Design Consultants Inc. to create a retail shop at their Waltham campus. The new Foot + Ankle Store is an extension of the services MGH offers at that satellite location.

As a collaboration of both our interior design and graphic design teams, the goal of the project was to encourage a feeling of openness, accessibility and to promote sales.

Using bright finishes, a fresh color palette and decorative light fixtures, the store evokes the same perception of fitness and health that its products promote. The challenge in this project was to create a space that is modern and customized while also embracing the functionality that is required of a retail store. With the help of the graphics and detailed architecture, the union between artistry and practicality is seamless.

Blinker Branding

Pandora Media

Blinker Branding provided graphic branding for Pandora Media and understood that it was very important to the client to show city pride and portray concepts of music in a high-energy space. All of this is also designed to motivate the company’s sales team. One of the ways Blinker worked to convey Boston’s rich musical history was designing graphics for the private meeting rooms, dubbed “sound studios”, that provide an escape from the music streaming throughout the open office space. The larger meeting rooms are named after Boston music venues such as Great Woods, The Garden and Fenway and have corresponding super-graphics on the wall.

Blinker Branding

Zuora

Welcome to the new world of happy business.

Blinker’s team was tasked with creating a well branded space for Zuora’s new office located in the financial district of downtown Boston. Zuora is a fast-growing international tech company with a forward thinking and energetic culture. We worked closely with Zuora’s marketing team to incorporate brand colors, styles and key elements that define and reflect the innovative brand and act as a prototype to future offices.

The creative use of space was evident in several ways. Visitors are welcomed into a combined reception/café space with exposed ceiling and concrete floors. In the open work areas, benching stations allow the rapidly expanding team the flexibility of growth. Call rooms and small meeting rooms accented with Zuora branded graphics and modern pendants give people privacy when necessary.

A particularly distinctive element of the space is the suspended floating sign that greets people and welcomes them into the Zuora office space as soon as you step off the elevator.

Blinker Branding

451 D Street

Originally known as the Fargo Building, Meritage Properties enlisted Blinker Branding to help reposition 451D Street. The design included a lobby and cafe refresh and a new tenant amenity lounge.

The environmental graphics program consisted of wall graphics, logos and branded signage. It was important to the client to highlight the building’s architectural style - Renaissance Revival. In the lobby, our designers created a multi-layer custom image of South Boston’s coastline with an overlaid map of Boston’s Seaport dating back to 1942 when the building served as an Army induction facility during World War II. Blinker Branding also developed new exterior signage, as well as a new logo and signage for the building’s café (Cafe on D) and amenities lounge (Den on D). The interior wall graphic inside the lounge is an abstracted, custom colored photograph of the building’s facade.

The goal for this renovation was to enhance the tenant experience and upgrade the buildings brand.

Blinker Branding

Hood Park

The goal for the lobby renovation at 500 Rutherford avenue was to provide a first impression that supports the rebranding efforts of the larger campus, as well as create a modern, inviting and warm gathering space for tenants and guests that echoes the iconic Hood brand.

Bold Hood brand colors highlight the entrance, stairwell and hallways leading to the café and other campus amenities. Blinker worked closely with ownership on finishing touches as well including a new wayfinding program and artwork. The custom window graphics designed by Blinker along with the custom wall graphics put the finishing touches on the Fitness center and amenity Lounge. The resulting space is a clean, modern and memorable gathering spot and point of entry for tenants and guests and has set the bar for both exterior and interior improvements campus-wide.

Blinker Branding

51 Sleeper Building Repositioning

When brokers representing 51 Sleeper Street – the iconic corner location at the gateway to the Seaport District – needed branding and image creativity, they came to Blinker Branding for masterful renderings that would sell the dream for possible future upgrades. Our idea was to redesign that entrance to highlight this extremely desirable location.

We created a new two-story focal wall to highlight the entry, consisting of aluminum panels and a bronze canopy with illuminated address lettering. Blinker created inspiration anchor tenant signage, an expansive roof deck rendering highlighting this potential tenant or building amenity along with compelling highlights of the adjacent park. The rendering showcased integrated imagery of the future park currently under construction in front of the property. In addition, we created a large-scale 3D art installation to add visual interest and a new sign band showcasing the potential for retail tenants and to better identify building parking.

This building enjoys unobstructed views of the channel and Boston skyline and Blinker showcased this luxury in a most influential way. This creativity offers a significant ‘value-add’ to area brokers and owners – as they are able to offer Blinker’s estimable services to their tenants.

Blinker Branding

20 Ashburton Marketing Suite

Boston brokers, owners and property managers turn to Blinker Branding when they need to show their “model” suite to its best advantage. The renderings produced by Blinker are significant aids to show the powerful opportunities of the space and to help potential tenants fully visualize the environment. The hand-outs or brochures are carefully produced to showcase the efficiency, accessibility and breath-taking views of this property perched adjacent to Boston's State House.

Blinker’s deep understanding of the needs, wants and objectives of the Boston commercial real estate industry helps the team to walk a mile in their shoes and create branding materials that achieve every goal and suit every purpose.

Blinker Branding

Shady Grove Road Marketing Suite

Blinker Branding was tasked with creating a design package, including a logo, monument sign, amenities wayfinding graphics and environmental marketing suite graphics for the offices at 15245 Shady Grove Road. The building sits within the popular Washington D.C. Metro Area, which allows for easy access to the various attractions. The client hoped to portray this desirable location to future tenants.

The logo design derived from the building shape with two wings of the building that overlap in the center section. This logo and overlapping of colors style was used on all graphics throughout the building.

When you arrive at the second-floor marketing suite, guests are greeted by a large floor graphic containing the building's new logo, with directionals outlining points of interest and their approximate travel time from the building. Word cloud graphics on two main columns highlight restaurants, shops and conveniences in the area, while the exterior columns highlight each amenity space in the building that the tenants can look forward to utilizing.

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Mullins Management Inc. Brand Identity

A Historic Clocktower Icon

Real Estate Development, Management, and Investment firm with over 30 years of experience in the real estate industry. The clock tower graphic was inspired by the tower at the historic Massachusetts Millis in Maynard, once one of the companies most iconic investment properties. The style of the logo and the finish selection for the business card was primarily driven by this historic icon. A modern san serif font and eye-catching accent edge paired with the traditional color palette of navy red and white allowed us to create a design that was modernized while remaining true to the traditional values of the company and its history.

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Workable

CBRE contracted Fusion on behalf of their tenant Workable, who was moving from a smaller office in a brick-and-beam building in Fort Point, to a full floor of a high-rise in the Financial District. Fusion was tasked with designing a space that spoke to Workable’s brand, nodded to their European values, and inspired the employees of their fast-growing company.

Workable’s style resonated well with the industrial look that was inherent in their previous office. Fusion accomplished this with exposed concrete floors and open ceilings in the reception and large café area. The carpets selected for the suite are reminiscent of textiles, and the doors of offices and conference rooms are a light stained wood. The café area hosts a large custom island designed to function seamlessly for daily catered lunches. Fusion selected an eclectic collection of furniture pieces from a variety of vendors to create an industrial chic vibe in the café, collaborative areas and the executive offices. The 360-degree view of the city is enhanced by the dark colored exterior walls, and all enclosed rooms feature full glass fronts to maximize natural daylight throughout the space.

 As soon as you step off the elevator, you are surrounded by Workable blue and a collection of icons. Blinker, the graphic division of Fusion, designed custom wall graphics throughout the space that integrate Workable’s brand colors, logo, and icons used in their standard marketing materials. In the café, Blinker designed a custom calendar wall with chalkboard pieces for the Workable team to note holidays, birthdays, special events, and the daily lunch menu. The graphics throughout the space truly enhance the design by identifying the company as a brand and reinforcing their values.

Blinker Branding

Jobcase

Jobcase’s mission is about connecting people, communities, and companies alike, empowering these groups to achieve their professional goals and giving a voice and support to a large part of our working world. From its inception, the office design was meant to reflect this idea of connection while accomplishing three main goals: capture the spirit of Jobcase through creative use of space and finishes, create collaborative and varying types of workspaces, and maintain a professional yet welcoming office design to customers and new talent.

The project includes a new team gathering café with a custom stage and kitchen, with a wood-look path that bends and cuts through the entire office, from the café, through the 6^th, and finally to the 7^th floor. The edges of the ceilings follow this wood path, breaking apart at points to reveal exposed painted deck and decorative fixtures. The custom graphics in the project are designed to showcase the faces, thoughts, and dreams of real-life Jobcase users, celebrating their relationship with Jobcase and the working world. The fluidity of architectural details, interactive graphic walls, flexible furniture, and physical architectural routes through the office connecting key spaces all come together to clearly represent what Jobcase stands for: the user.

Blinker Branding

Hinckley Allen

Fusion Design Consultants, Inc. worked closely with Hinckley Allen on the re-stack and expansion of their existing Boston Headquarters. Inspired by the office’s amazing views of downtown Boston and the harbor, the newly finished space is bright, modern and airy while still maintaining the timeless and professional atmosphere of an established law firm.

A key goal of the project was increasing meeting space, which we accomplished by designing a more efficient layout. By restructuring the room sizes, the design now allows for increased conference seat count as well as additional informal meeting areas. A trio of spaces adjacent to reception was fit-out to be flexible, multi-use spaces that can transform from separate meeting rooms to one large meeting space or can be fully opened up for office social functions. 

Since the project was a mix of finish refresh and new construction, certain elements were determined to remain. Perhaps most dramatic was the finish refresh of the existing elevator lobby. We applied bright white paint to the existing dark woodwork, and with the introduction of new lighting and finishes, the lobby is now an elegant and welcoming first impression of Hinckley Allen’s timeless new office space.  

Blinker Branding

Meketa Investment Group

Meketa is a global investment consulting firm that sought out Fusion to design their Westwood location. We transformed their new office into a space that reflects Meketa’s innovative, modern and collaborative culture while offering their employees convenient access to public transportation and other amenities. With a strong focus on wellbeing and employee experience, Meketa turned to us to guide them through relevant trends, workplace strategy and thought leadership to create a hybrid style workspace.

With an expansive window line and by designing private offices and huddle rooms to the core of the space, Meketa can offer 85% of its employee’s “window” seats to take advantage of natural light. Low panels and dividers allow light to filter through to the core spaces which are enclosed with glass to maximize natural light. With a desire to offer choice and flexibility, Meketa’s main café is a multi-use space with the capability to offer a “town hall” experience, a working café, or a place of refuge for independent work or an easily reconfigurable space for collaboration. With easy access to the outdoors, it was important to design outdoor lounge areas to take advantage of agreeable weather days to entice employees into the office. In addition, a second-floor coffee bar lounge was designed off the communicating stair to allow for a visual connection between the two floors.

With Meketa's hybrid workstyle huddle and meeting rooms were essential to accommodate not only technology to support the hybrid worker, but to offer flexibility in addition to functionality, as they grow and adapt to change within their own office needs. Every huddle space can easily turn into a private office, team meeting space, or quiet room. Adaptable furniture was key in this design. The power of choice – when to work and how to work was a common theme throughout the office design.

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Pri-Med

Brought onboard by Cushman & Wakefield, Fusion worked with Pri-Med to design a new office that would be unique to their needs. The challenge was their existing office layout and design didn’t resonate with their company image so a whole new look was needed. The team emphasized a desire for light, airy open spaces with a touch of sophistication and warmth that encouraged a sense of home for their headquarters.

Located between Newbury and Boylston streets, each side of the building had a great view of downtown. To maximize the amount of light in the space, offices and meeting spaces were pulled away from the window lines. Workstations were divided into teams that had its own unique collaboration area as an alternate work space. Utilizing the rich architecture, the bay windows provided perfect nooks for individual focus time. The café was tucked away towards the back as a hub removed from the open floor plate to create a cozy space for eating, meeting, and connecting. An adjacent conference room equipped with a motorized garage door allows this space to become an large meeting area with AV equipment.

Mixed metal accents at the glass fronts, hardware, decorative lighting, and furniture provided a layer of sophistication. Using wood through millwork, flooring and furniture provided warmth to the neutral textures of the carpets. Color was thoughtfully used in fun ways with wallcovering and ancillary furniture fabric. Faux brick walls complimented the Boston brick aesthetic completed with photography that encompassed their brand. Throughout the space, awards and recognitions were placed to display their proud history. Designed and built during a pandemic, Pri-Med is eager to fully start living in their new home.

Blinker Branding

470 Atlantic Ave.

Selected by Cushman & Wakefield we were tasked to transform 470 Atlantic, located on the Fort Point Channel, Independence Wharf the home to the Boston Tea Party. The recently completed renovations focused on repositioning the building to create a first-floor tenant experience.

The refreshed space provides common meeting areas that foster both creativity and collaboration. Updates include a state-of-the-art fitness center, bathroom/showers, hospitality-inspired elements including Fooda service, and a new management office. New lighting, furniture, paint, and custom graphics that echo the rich history of Boston of Harbor are incorporated throughout to create a sense of energy and exhilaration for tenants and outside passing foot traffic.

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40 Broad St.

Selected by Lincoln Properties to renovate the two existing lobbies on Broad and India Street to incorporate the new 40 Broad brand identity into the Insurance Exchange Building.

The renovated lobby includes contemporary finishes; warm wood tones contrasted with cool wall cladding's and bold accent colors. Lounge seating surrounds the double-sided fireplace creating collaborative seating areas and a comforting place for tenants to relax. Upon arrival at visitors are met with a custom steel wall feature highlighting the location of the building on the Greenway. The wall feature injects warmth into space with the live moss features. The reception desk and building signage both share commonalities with the metal cladding and brushed gold accents. The renovated lobbies transform the building into a destination for both creative and innovative companies to grow.